the.pixelcrunchr.com » Ram http://the.pixelcrunchr.com Fri, 06 Nov 2009 20:02:48 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Dodge Ram Challenge http://the.pixelcrunchr.com/digitalwork/dodge-ram-challenge/ http://the.pixelcrunchr.com/digitalwork/dodge-ram-challenge/#comments Wed, 04 Nov 2009 03:43:54 +0000 pixelcrunchr http://the.pixelcrunchr.com/?p=142 Dodge Ram Challenge

Mekanism joined forces with BBDO and acclaimed director Tony Scott for a web-based initiative that promotes the Dodge Ram. A Branded online reality show, the Ram challenge brought four teams of real life heroes together to face off within a custom-built ‘obstacle course city’. Utilizing a 3-D Papervision sphere and full screen flash video, The Ram Challenge site drops the viewer right into the action with a full 360-degree, animated view of the actual race site, making for a full panoramic experience. The user can navigate the site to view all six minute webisodes, meet the teams taking part and even join the ram challenge community.

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