Mekanism continues their run of high-quality, hilarious integrated solutions with their latest project for Tostitos. The full-screen video site showcases the fictional organization NOLAF (National Organization for Legislation Against Fun) and their on-going crusade against all things fun, especially Tostitos. The shorts include Q&A sessions with seven hopeful NOLAF members, meetings, and demonstrations that reveal how and why to fight fun. Mekanism partnered with Element 79 to develop the concept, site and content syndication strategy. The Mekanism syndication program has resulted in well over 3 million views on YouTube alone.

We partnered with Goodby to create an augmented reality 3-D concert experience featuring rockers Blink 182 and Hip Hop Star Big Boi, to showcase live-action video within a interactive 3-D environment. Your ticket to the show, a Bag of Doritos Late Night Chips. Make sure to check out the Encore.

Mekanism joined forces with BBDO and acclaimed director Tony Scott for a web-based initiative that promotes the Dodge Ram. A Branded online reality show, the Ram challenge brought four teams of real life heroes together to face off within a custom-built ‘obstacle course city’. Utilizing a 3-D Papervision sphere and full screen flash video, The Ram Challenge site drops the viewer right into the action with a full 360-degree, animated view of the actual race site, making for a full panoramic experience. The user can navigate the site to view all six minute webisodes, meet the teams taking part and even join the ram challenge community.

OneShow Interactive 2009 Montage

Mekanism Creates Bollywood Stories for Interactive One Show

Mekanism has been tapped by The One Club to create the promotional creative for 2009’s One Show Interactive awards. One Show Interactive took place in New York City, May 7-8, and is the industry’s most prestigious awards competition celebrating the year’s best in digital media and web design.

The promotional material is based on this year’s Bollywood theme and is a sequence of moving portraits, as a parade of characters takes their turn on screen in their rawest emotional states. Bright, solid-colored background focus attention on each cast member as they play their part in the mini drama. The edgy, interpretive storyline is an ideal representative for the type of creative work honored at the One Show Awards.

The live action shorts showcased in Times Square, NYC, May 1 – 8, 2009, in addition to serving as the basis for all of the promotional and branding for the awards ceremony.

“The attendees at The One Show are the most discerning creative advertising minds in the world and we’re honored to have been selected by Kevin Swanepoel, President of The One Show, to craft this essential component of the award show’s promotion” said Ian Kovalik, Creative Director of Mekanism. “The materials we’ve created for the Interactive One Show offer rich, compelling visuals filmed with the best equipment we can get our hands on.”

A Phantom HD High Speed camera was used by Mekanism to bring to life One Show Interactive’s Bollywood theme. With a 1000 fps speed, the Phantom creates a unique high-resolution, super slow motion image that captures and highlights the drama of small moments found in the lives of eight fictionalized Bollywood characters that were concepted by Mekanism. Scott Barry, directed the shoot which took place in Los Angeles.

“Mekanism really nailed this work,” said Kevin Swanepoel, President of The One Show. “We’re always looking for that elusive combination of supreme competence and fresh ideas, and Mekanism delivered for us.”