For Need for Speed, one of EA’s largest franchises, our goal was to give gamers everything they expect from a product site, but to do it in an exciting, unexpected way. Using 3D Papervision and Flash, we drop the audience right into the middle of the action and onto the streets of Tri-City, the fictional setting of Need for Speed: Undercover. Site visitors can turn 360 degrees and interact with three high-energy moments from the game: a car crash, a police take-down, and a highway chase. Clicking on interactive objects within the 3D space links to trailers, photos, and other bonus content, which was updated every two weeks leading up to the game launch. The entire site was driven by a content management system and localized into 19 languages, to address Need for Speed’s global audience.

We partnered with Goodby to create an augmented reality 3-D concert experience featuring rockers Blink 182 and Hip Hop Star Big Boi, to showcase live-action video within a interactive 3-D environment. Your ticket to the show, a Bag of Doritos Late Night Chips. Make sure to check out the Encore.

Mekanism joined forces with BBDO and acclaimed director Tony Scott for a web-based initiative that promotes the Dodge Ram. A Branded online reality show, the Ram challenge brought four teams of real life heroes together to face off within a custom-built ‘obstacle course city’. Utilizing a 3-D Papervision sphere and full screen flash video, The Ram Challenge site drops the viewer right into the action with a full 360-degree, animated view of the actual race site, making for a full panoramic experience. The user can navigate the site to view all six minute webisodes, meet the teams taking part and even join the ram challenge community.