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about

pixelcrunchr — Fri, 06 Nov 2009 20:00:59 +0000

Everything you ever wanted to know about the Ad universe, but were afraid to ask!

Red Capture

pixelcrunchr — Thu, 05 Nov 2009 17:00:11 +0000

Pellentesque sit amet accumsan nisi. Aenean ut felis posuere lacus vehicula consectetur. In dictum nibh a lorem aliquam et interdum velit lobortis. Praesent nisi felis, dapibus sed blandit sit amet, hendrerit ac leo. Quisque sed lectus eget nunc semper tincidunt. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tincidunt, elit ut pharetra porta, enim urna fermentum justo, at tempor augue ipsum ac ante. Morbi nunc dui, varius in mollis quis, porttitor et nisi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Ut sagittis luctus adipiscing. Nunc vitae sapien mauris, a convallis sem. Nam luctus congue eleifend. Nulla posuere venenatis cursus. Fusce sed mauris ut purus vulputate aliquet eget vitae mauris. Phasellus a dolor mi, quis interdum sapien.

Resolution

pixelcrunchr — Thu, 05 Nov 2009 16:59:46 +0000

Principles

pixelcrunchr — Thu, 05 Nov 2009 16:59:14 +0000

Codecs

pixelcrunchr — Thu, 05 Nov 2009 16:58:54 +0000

NOLAF.org

pixelcrunchr — Wed, 04 Nov 2009 22:57:50 +0000

Mekanism continues their run of high-quality, hilarious integrated solutions with their latest project for Tostitos. The full-screen video site showcases the fictional organization NOLAF (National Organization for Legislation Against Fun) and their on-going crusade against all things fun, especially Tostitos. The shorts include Q&A sessions with seven hopeful NOLAF members, meetings, and demonstrations that reveal how and why to fight fun. Mekanism partnered with Element 79 to develop the concept, site and content syndication strategy. The Mekanism syndication program has resulted in well over 3 million views on YouTube alone.

NIKE+ Human Race 2009

pixelcrunchr — Wed, 04 Nov 2009 03:53:12 +0000

When the NIKE+ Human Race Challenge needed to go viral, they turned to Mekanism. The Human Race Challenge needed to engage the running community is a way that motivated runners to participate in the Human Race with their Friends, through a customized challenge on what-cha-doin! We created a fictitious home page of a UGC video site (What-Cha-Doin.com) which transforms into the face of your computer, sent by your friend to challenge you to participate. By combining elements of 2D animation with FLASH Video, we created a seamless character of your computer, to deliver the message from your friend based on 2 simple questions based on Running Style. We then select each of the seven appropriate sections custom messages, each with numerous variations for each section and a list of 250+ names. The result is an experience which has 5.47+ million possible versions of the challenge.

EA – NFS Undercover

pixelcrunchr — Wed, 04 Nov 2009 03:51:32 +0000

For Need for Speed, one of EA’s largest franchises, our goal was to give gamers everything they expect from a product site, but to do it in an exciting, unexpected way. Using 3D Papervision and Flash, we drop the audience right into the middle of the action and onto the streets of Tri-City, the fictional setting of Need for Speed: Undercover. Site visitors can turn 360 degrees and interact with three high-energy moments from the game: a car crash, a police take-down, and a highway chase. Clicking on interactive objects within the 3D space links to trailers, photos, and other bonus content, which was updated every two weeks leading up to the game launch. The entire site was driven by a content management system and localized into 19 languages, to address Need for Speed’s global audience.

Doritos Late Night

pixelcrunchr — Wed, 04 Nov 2009 03:47:32 +0000

We partnered with Goodby to create an augmented reality 3-D concert experience featuring rockers Blink 182 and Hip Hop Star Big Boi, to showcase live-action video within a interactive 3-D environment. Your ticket to the show, a Bag of Doritos Late Night Chips. Make sure to check out the Encore.

Dodge Ram Challenge

pixelcrunchr — Wed, 04 Nov 2009 03:43:54 +0000

Mekanism joined forces with BBDO and acclaimed director Tony Scott for a web-based initiative that promotes the Dodge Ram. A Branded online reality show, the Ram challenge brought four teams of real life heroes together to face off within a custom-built ‘obstacle course city’. Utilizing a 3-D Papervision sphere and full screen flash video, The Ram Challenge site drops the viewer right into the action with a full 360-degree, animated view of the actual race site, making for a full panoramic experience. The user can navigate the site to view all six minute webisodes, meet the teams taking part and even join the ram challenge community.