NOLAF.org
Wednesday, November 4th, 2009. Filed under: Digital Work
Mekanism continues their run of high-quality, hilarious integrated solutions with their latest project for Tostitos. The full-screen video site showcases the fictional organization NOLAF (National Organization for Legislation Against Fun) and their on-going crusade against all things fun, especially Tostitos. The shorts include Q&A sessions with seven hopeful NOLAF members, meetings, and demonstrations that reveal how and why to fight fun. Mekanism partnered with Element 79 to develop the concept, site and content syndication strategy. The Mekanism syndication program has resulted in well over 3 million views on YouTube alone.