EA – NFS Undercover

For Need for Speed, one of EA’s largest franchises, our goal was to give gamers everything they expect from a product site, but to do it in an exciting, unexpected way. Using 3D Papervision and Flash, we drop the audience right into the middle of the action and onto the streets of Tri-City, the fictional setting of Need for Speed: Undercover. Site visitors can turn 360 degrees and interact with three high-energy moments from the game: a car crash, a police take-down, and a highway chase. Clicking on interactive objects within the 3D space links to trailers, photos, and other bonus content, which was updated every two weeks leading up to the game launch. The entire site was driven by a content management system and localized into 19 languages, to address Need for Speed’s global audience.