NIKE+ Human Race 2009
When the NIKE+ Human Race Challenge needed to go viral, they turned to Mekanism. The Human Race Challenge needed to engage the running community is a way that motivated runners to participate in the Human Race with their Friends, through a customized challenge on what-cha-doin! We created a fictitious home page of [...]
EA – NFS Undercover
For Need for Speed, one of EA’s largest franchises, our goal was to give gamers everything they expect from a product site, but to do it in an exciting, unexpected way. Using 3D Papervision and Flash, we drop the audience right into the middle of the action and onto the streets of Tri-City, the fictional [...]
Doritos Late Night
We partnered with Goodby to create an augmented reality 3-D concert experience featuring rockers Blink 182 and Hip Hop Star Big Boi, to showcase live-action video within a interactive 3-D environment. Your ticket to the show, a Bag of Doritos Late Night Chips. Make sure to check out the Encore.
Dodge Ram Challenge
Mekanism joined forces with BBDO and acclaimed director Tony Scott for a web-based initiative that promotes the Dodge Ram. A Branded online reality show, the Ram challenge brought four teams of real life heroes together to face off within a custom-built ‘obstacle course city’. Utilizing a 3-D Papervision sphere and full screen flash video, The [...]
The Fixers Show
Mekanism built an integrated, multi-platform campaign called The Fixers for the global relaunch of Axe’s “mood transformation” line of body wash and deodorant.
The campaign spans digital and traditional media, and kicked off at the 2009 Sundance Film Festival with an exclusive screening of a short directed by Mekanism’s Tommy Means. The launch of the campaign [...]
OneShow Interactive 2009
Mekanism Creates Bollywood Stories for Interactive One Show